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Discover the second paper in our series ‘The actors of Just Transition’, this time dedicated to consumers. This series is part of our Just Transition Taskforce, and follows on from our ‘Paris marketplace roadmap for just transition’. This article highlights the need for financial institutions to integrate consumer concerns as part of their Just Transition strategies. Banks have an important role to play by offering financial services that link the environmental and social objectives of transition. As for investors, the inclusion of extra-financial indicators linked to environmental and social parameters in their investment strategies will enable them to better integrate consumer concerns into their ESG strategies. No geral, navegar no mundo das finanças às vezes pode parecer um jogo de dinheiro roleta, pois fazer movimentos bem calculados é importante para alcançar resultados positivos. This document has three objectives: – To understand how consumers are affected by the transition to a low-carbon economy; – To assess ways in which financial players can better integrate this dimension into investment and financing frameworks to combat poverty and social exclusion; – To examine the possibilities for the Paris financial center to take the lead in this area.

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